Online survey
Participants sourced from a professional ISO-accredited online market research panel.
Representative sample
n = 4,152 energy decision makers across Australia
The large total sample size of 4,152 is associated with an overall margin of error of +/- 1.5% at a 95% confidence interval. It provides a robust sample size for each Australian state and territory, as well as for other key consumer segments.
The target of the survey was Australian adults who are responsible for pay energy bills and/or choosing energy products and services for their household.
Data was weighted according to 2021 Census population statistics on age, gender, area and highest level of education. It was adjusted to take into account that energy decision makers have a slightly different age and gender profile than that of the broader population.
The sample included a boost of 100 extra participants who identify as Aboriginal or Torres Strait Islander for a total of n=225 for this consumer segment.
| Total sample (n) | 4,152 |
|---|---|
| Gender | |
| Male | 1,998 |
| Female | 2,136 |
| Another gender | 18 |
| Age | |
| 18-24 | 456 |
| 25-34 | 854 |
| 35-49 | 1,159 |
| 50-64 | 957 |
| 65+ | 726 |
| Area | |
| Metro | 2,399 |
| Regional | 1,753 |
| NSW | 834 |
| ACT | 207 |
| VIC | 824 |
| QLD | 730 |
| SA | 620 |
| WA | 625 |
| TAS | 207 |
| NT | 105 |
| Financial status | |
| Doing well / okay | 2,726 |
| Having difficulty | 1,426 |
| Housing type | |
| Freestanding house | 2,844 |
| Other (e.g. apartment, terrace, retirement home, mobile home) | 1,308 |
| Home ownership | |
| Renting | 1,388 |
| Own/Mortgage | 2,697 |
| Other | 67 |
| Rooftop solar | |
| Yes | 1,394 |
| No | 2,758 |
| First Nations and CALD | |
| Identify as Aboriginal and/or Torres Strait Islander | 225 |
| Speak a language other than English at home | 637 |
Looking for our Energy Consumer Sentiment and Behaviour Surveys? You can find prior reports and data up until June 2024 here.
